Marketing
How to structure a sales commission plan when launching a new business ?
You have three months of runway left. Your product shows promise, but you need someone who can close deals. The question keeping you awake: how do you attract sales talent when you cannot match the compensation packages offered by established…
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Why Qobra positions sales compensation software at the heart of sales and marketing alignment
Your Sales team closes a deal. Marketing claims it came from their campaign. Finance disputes the commission calculation. Sound familiar? This friction costs more than frustration. According to ZoomInfo alignment statistics 2024, companies with poor sales and marketing alignment experience…
Read moreEntrepreneur: why do a Porter analysis?
In business, the term “market access” refers to the ability of a company to enter a particular market and sell its products or services. This can be a challenge for entrepreneurs, who may have a great product or service but…
Read moreMarketing: secrets to becoming a successful entrepreneur
Are you an aspiring entrepreneur? Do you have a great business idea but don’t know how to get started? Marketing is a critical component of any successful business, and this article will provide you with the secrets to becoming a…
Read moreHow to enhance your visibility?
Are you looking for ways to enhance your visibility? Whether you want to be seen by more people in your field or by potential employers, there are a number of things you can do to increase your visibility. Some ways…
Read moreBusiness plan: how to establish your marketing strategy
When it comes to your business, having a solid marketing strategy is key to success. But what goes into a successful marketing strategy? In this article, we’ll break down the components of a strong marketing strategy and how you can…
Read moreWhat are the different branding strategies?
There are many different ways to approach branding, but one of the most important factors to consider is market access. How easily can your target market find and purchase your products or services? If you have a great product but…
Read moreBusiness creation, why invest in SEO?
The article “Business creation, why invest in SEO?” discusses the importance of investing in SEO when creating a business. It explains that SEO can help businesses to rank higher in search engine results pages, which can lead to increased traffic…
Read moreWhy invest in improving your customer relationship?
The customer is always right. This phrase may be overused, but it still holds true today. In order to keep your customers happy, you need to have a good relationship with them. By investing in improving your customer relationship, you…
Read moreThe importance of management for the company
Management is a process that includes planning, organizing, directing, and controlling resources to achieve organizational goals. Management is a critical function in any organization. The ability to manage effectively can make the difference between success and failure. Good management is…
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