Marketing

Sales operations professional reviewing commission dashboard on laptop in modern UK office

Comparing sales commission software in 2026: which platform maximizes roi for CSR-focused companies?

Spreadsheet hell. That’s what Sarah, a revenue operations lead I advised last year in Bristol, called her Monday mornings. Twenty hours monthly on manual calculations. Disputes piling up. Her CFO demanding ROI proof for any software investment. She’s not alone—Business…

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Startup founder reviewing spreadsheet at laptop in modern co-working space

How to structure a sales commission plan when launching a new business ?

You have three months of runway left. Your product shows promise, but you need someone who can close deals. The question keeping you awake: how do you attract sales talent when you cannot match the compensation packages offered by established…

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Why Qobra positions sales compensation software at the heart of sales and marketing alignment

Your Sales team closes a deal. Marketing claims it came from their campaign. Finance disputes the commission calculation. Sound familiar? This friction costs more than frustration. According to ZoomInfo alignment statistics 2024, companies with poor sales and marketing alignment experience…

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Entrepreneur: why do a Porter analysis?

In business, the term « market access » refers to the ability of a company to enter a particular market and sell its products or services. This can be a challenge for entrepreneurs, who may have a great product or service but…

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Why invest in improving your customer relationship?

The customer is always right. This phrase may be overused, but it still holds true today. In order to keep your customers happy, you need to have a good relationship with them. By investing in improving your customer relationship, you…

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The importance of management for the company

Management is a process that includes planning, organizing, directing, and controlling resources to achieve organizational goals. Management is a critical function in any organization. The ability to manage effectively can make the difference between success and failure. Good management is…

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What are the pitfalls to avoid when starting a business?

Starting a business is a huge undertaking that requires careful planning and execution in order to be successful. There are many potential pitfalls that can trip up a new business, so it’s important to be aware of them and take…

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What is it to be an entrepreneur?

To be an entrepreneur is to have a unique vision for your company and be willing to take risks to make it a reality. It’s about having the drive and determination to turn your ideas into a successful business. Entrepreneurs…

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Marketing: secrets to becoming a successful entrepreneur

Are you an aspiring entrepreneur? Do you have a great business idea but don’t know how to get started? Marketing is a critical component of any successful business, and this article will provide you with the secrets to becoming a…

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How to enhance your visibility?

Are you looking for ways to enhance your visibility? Whether you want to be seen by more people in your field or by potential employers, there are a number of things you can do to increase your visibility. Some ways…

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